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La Vuelta 2018

The Vuelta a España English: Tour of Spain is an annual multistage bicycle race primarily held in Spain, while also occasionally making passes
through nearby countries. Inspired by the success of the Giro d'Italia and the Tour de France, the race was first organized in 1935.

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Ski Jumping

Mindfuture on Ski Jumping World Cup 2018/2019.

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F1 testing: Mercedes under pressure from easy-to-drive Ferrari


The message coming out of the first Formula 1 pre-season test was as clear as it gets at this time of year - Ferrari are a step ahead of the field, and world champions Mercedes have some catching up to do.

The Ferrari was quick every time it went out, got down to fast times with apparent ease, looked comfortable to drive and responsive out on the track, and was reliable. Although things at Mercedes improved considerably on the final day, their times were not coming as easily or frequently.

That was the feeling even before Mercedes' drivers began to talk to the media, and when they did, they backed it up.

"Ferrari are very, very strong right now, as you have seen," Lewis Hamilton said. "They are racking up great mileage as well. It appears that they have a better package than they had last year, which means it is going to be even more of a challenge for us."


"No matter which kind of fuel load or engine modes they're running," his team-mate Valtteri Bottas said, "whatever you try to correct for, in any case they are quick. Both short runs and long runs. So I think we feel at this point they're going to be a bit ahead.

"In terms of car behaviour, we still have work to do getting the balance together. With the new rules, it's going to be a big development race. We don't think anyone is going with this type of car in this test to the first race, including us.

"We do have new parts coming for the first race. [But] we can't really rely on that being an upgrade. We do need, even with this spec of car, to try to make it better and quicker.

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,,Minfuture team had an impressive and immediate understanding of aims of project.
We joined the outdoor marketing campaign with the mobile marketing feature, which our marketing team tested for the first time. Then, we move forward and joined the marketing experience through sport- we decided to support the cycling UCI competition. It helped us to increase Brand awareness for IBIS Brand and actively engage with the customers”.

David Henry, Marketing Director, Accor Hotels


,, Mindfuture planned, created and executed the marketing campaign for our North Face brand during the Ice hockey championships held in Russia in 2010. Their production team created for us a video commercial spot which we used during the Ice hockey championships a marketing campaign we joined in Russia. After working initially on this project, we continued with the strategy to promote our Brand outdoor as well as through the mobile marketing, which proved to be an innovative and responsive marketing tool . We worked with Mindfuture team foro ver three years on different projects in Europe.”

Eric Pansier, CMO, VF International


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